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Tech Startup is a community of modern tech entrepreneurs.

It helps to launch and grow startup by providing useful resources, tips and feedback.Founded in USA, NewYork in 2021, Tech Startup has been providing valuable insights to help people launch, nurture and grow their start-up.

Although mainly geared towards software / app developers we have recently also been branching out into non-tech businesses as well.Tech Startup is the brainchild of two tech savvy brothers who wanted to pass on the knowledge they had learned from starting their own business successfully.”It all started when I looked for advice on how to build my idea back in 2005″ said founder Josh Baazov “and couldn’t find anything suitable.””I knew how difficult it was being an entrepreneur with no money or experience and there were many hurdles that were not explained anywhere.

Building a startup can be tough. You need ideas, funding, and feedback.
With Tech Startup, you can find the best resources from experienced entrepreneurs in one place.

We also offer mentorship to help you grow your startup. Join the Tech Startup community for access to the best resources for launching and growing your business!5 Tips to Overcome the SaaS Marketing Challenge

Founded By

  • David Baazov
  • Josh Baazov

As the number of software-as-a-service startups has increased, so too has the marketing challenge. It’s no longer enough to create a product and then hope it sells on its own.

Marketers need to be proactive in their approach and take care of things like SEO, SEM, social media, influencer marketing, content marketing, and more.

As the SaaS industry continues to grow, marketing professionals are faced with a challenge of how to effectively differentiate their products from competitors.

In this post, we’ve compiled five tips that will help you overcome the SaaS marketing challenge and create an effective marketing strategy.

It’s not a marketing problem

Well, it is and it isn’t. You see, marketing is a business function that has been tasked with the responsibility of driving leads and revenue growth in many organizations. The problem? The marketer’s role has changed over the years and doesn’t always mesh with the way they have been doing things for years. Marketing has become more data-driven and strategic, yet their performance metrics are still based on “top-of-mind awareness” and “awareness level.” SaaS companies are in a perpetual battle to maintain customer retention. In a report by B2B marketing company, Marketo, they found that the average number of SaaS customer acquisitions per month is 125% more than the average number of churned customers. A staggering $10 billion was lost on churned customers who left in the last year alone.

The five best tips to increase your chances of success

The truth is, there isn’t one silver bullet. Companies that succeed in SaaS marketing do so by following a handful of best practices – and often in combination with others. Here are the most powerful five that we know of. Be clear about your core value proposition. This is the single most important thing you can do to increase your odds of success with SaaS

Conclusion

There is no doubt that the SaaS marketing challenge is enormous. To succeed, you must adopt a strategic and creative approach to marketing your product.

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